Landscaper Client :: Facebook Ads

vL-W56 — Mon, 08 Jan 2024 08:23:06 +0000

Landscaper Facebook Ad

Coach/Consultant Client :: Facebook Ads

vL-W56 — Sun, 25 Sep 2022 02:14:16 +0000

Coach/Consultant Client :: Facebook Ads

OVERVIEW

OUR CLIENT
This client is a coach/consultant to elite entrepreneurs. He helps entrepreneurs transform and grow their business.

GOAL
To bring in more qualified leads for training and coaching programs and reach a lower cost per pead with a simplified Facebook Ads structure.

PROJECT DURATION
4 months

PROBLEM STATEMENT
The client’s online presence was almost nonexistent and there was an urgent need for personal branding. There was a need to qualify leads for enrollment.

STRATEGY

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

The First Phase	The Second Phase	The Third Phase
Our team decided to run Facebook Leads Ads so that interested users can fill the lead form on Facebook without the need for a landing page.	Leads acquired by the Facebook Leads Ads were pushed into the client’s CRM to be nurtured by their sales team. Video and image ads were used as promotional material.	We created multiple Ad sets with different target audiences. We also ran ad sets targeting the interests of famous business mentors/coaches. The target location was the United States.

NUMBER OF LEADS PER MONTH

MONTH 1

124

Number of Leads

$7.95

Cost Per Lead

MONTH 2

Number of Leads

$11.54

Cost Per Lead

MONTH 3

Number of Leads

$7.60

Cost Per Lead

MONTH 4

Number of Leads

$7.55

Cost Per Lead

Number of Leads Per Month

Best Performing Ad

KEY METRICS

253,896

Reach

846

Leads

$14.05

CPR

3.99%

CTR

$0.38

CPC

SOLUTION

Once we gathered enough leads and clicks data, we created a lookalike ad set targeting 1% lookalike audience.

Using the lookalike audience, cost per lead went down 50% compared to the interest-based ad sets.

We also used retargeting ads on those prospects who opened but did not fill out the lead form.

FINAL OUTCOME

We were able to generate 846 high quality leads at a CPR of $14.05 for this client (a business with almost zero online presence.)

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Facebook Ads – Velocity Ads

Landscaper Client :: Facebook Ads

Coach/Consultant Client :: Facebook Ads

Coach/Consultant Client :: Facebook Ads

OVERVIEW

STRATEGY

NUMBER OF LEADS PER MONTH

Number of Leads Per Month

Best Performing Ad

KEY METRICS

SOLUTION

FINAL OUTCOME

We were able to generate 846 high quality leads at a CPR of $14.05 for this client (a business with almost zero online presence.)

SECURE YOUR FREE CONSULTATION

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