Coach/Consultant Client :: Facebook Ads

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STRATEGY

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.

The First PhaseThe Second PhaseThe Third Phase
Our team decided to run Facebook Leads Ads so that interested users can fill the lead form on Facebook without the need for a landing page.Leads acquired by the Facebook Leads Ads were pushed into the client’s CRM to be nurtured by their sales team. Video and image ads were used as promotional material.
We created multiple Ad sets with different target audiences. We also ran ad sets targeting the interests of famous business mentors/coaches. The target location was the United States.

SOLUTION

  • Once we gathered enough leads and clicks data, we created a lookalike ad set targeting 1% lookalike audience.

  • Using the lookalike audience, cost per lead went down 50% compared to the interest-based ad sets.

  • We also used retargeting ads on those prospects who opened but did not fill out the lead form.